VISIT ARROYO GRANDE
THAT’S
ARROYO GRANDE
STARTING FROM SCRATCH
Arroyo Grande is a true gem in SLO County California whose message didn’t deliver on the experience of visiting the area.
Bogged down by traditional tactics and conventional creative, the organization hired Commune to breathe new (and measurable) life into the historic town.
11%
Increase in TOT revenue, significantly outpacing state-wide standards
OVER
1000
Registered visits per month directly attributed to advertising exposure
$125
TO $7
Decrease in Cost per Visit
22%
Increase in Click Thru Rate
02 METHOD
We started from scratch. This meant building a new strategy to identify specific audiences in key growth regions, a brand new creative campaign, and a paid media strategy that relied on going beyond traditional vanity metrics to showcase how advertising spend was getting people on site and in hotels.
03 MAGIC
We pushed beyond category tropes to go as far from “Shop, Dine, Play” as possible while never relenting when clients are told they can’t measure how advertising is affecting footsteps on the ground.
That commitment is what produced real ROI and most importantly, exposed thousands more people to a magical hidden gem.
TL;DR
Views and shares are cool. Visits and stays? That’s even better for tourism.
